Duraton Cement is India's most advanced cement, designed to build an ever-growing India. Suitable for all categories of construction, Duraton Cement is a technically superior product that ensures high early strength, better durability of concrete and improved workability.
Duraton Cement is manufactured by Asian Fine Cements Ltd, a technologically advanced cement manufacturing company that aspires to be a pioneer in the category, and backed by the heritage and work ethics of Asian Concrete and Cements Ltd, a leading name in the cement industry.
Built on the values of quality, customer satisfaction, transparency, and human assets, Duraton Cement draws its expertise from a corporate culture of a 'Total Solutions Company,' and brings innovation and adoption of technology to the forefront and this sets apart its products and services and fulfills unmet consumer needs.
Duraton Cement aims to be a pioneer in the cement industry by offering advanced products and innovative solutions that challenge conventions and push the boundaries and limits of construction.
To be a technologically advanced organization, respected in the communities in which it operates, for smart and environmentally sustainable use of resources, with people as its biggest asset.
To be recognized as a customer-centric organization and a total solutions provider committed to win over and retain customers through superior product quality, value-added services and by fulfilling unmet customer needs.
At Duraton Cement, we believe responsible and effective corporate governance is the key to creating sustainable value, and to improve it through a set of core values. We do so by scanning the global environment and adopting the best practices and the latest technology.
Every single person at Duraton Cement, from the directors to the employees, shares the commitment to conduct business with integrity. We always comply with statutory laws and regulations, including human rights, labor-related issues, environment protection, and have an anti-bribery and anti-corruption stance.
We apply the highest standards of corporate governance to ensure long-term value and success for all stakeholder groups – employees, customers, suppliers, channel partners and the communities in which we operate.